Tech
Entertainment
U.S. & World
Tech
Entertainment
U.S. & World

Twitter Analyzes the Behavior of User with ‘Twitter TV Book’

By on January 15, 2013

Twitter has launched a twenty-page booklet aimed at advertisers about trends in TV consumption and the use of Twitter in the UK. Entitled Twitter TV Book, data obtained through Twitter not only demonstrate that normal people use Twitter with other media, but programmers, advertisers and broadcasters who will mark the experience Twitter in the future.

According to data provided by Twitter, of the more than 10 million active users in the UK, 60% use it while watching TV and 40% of the traffic during the peak hour usage is about television. A trend that can be divided by age, gender and form, revealing that adolescents are more likely to tweet from the computer while those over 30 do it from the phone.

The book also shows some successful cases, such as Homeland, wherein the series of Twitter use extends from the beginning to the end of the episode, while in the case of the use of Dowton Abbey collapses Twitter during commercial breaks as viewers channel change. In contrast, in the case of Dynamo: Mission Impossible opposite occurs and tweets peaks occur during commercial breaks.

This indicates that advertising during programs must be micro-segmented according to specific behavioral profiles of the fans. And now the data that are available through technology let you do just that.

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The key in all this is not specific data about the behavior in Twitter and TV consumption, but the fact that such data can generate confidence. In addition, is that Twitter data can now begin to be seen as a national pilot program that changes from program to program and country to country.

Now that Twitter is becoming an advertising platform next-generation, real-time, it is essential that the microblogging network is capable of providing data that make advertisers advertising more effective, efficient and attractive to any format and existing. Moreover, the fact that television is as close to a real-time medium and an advertising platform, makes it the perfect ally.

Advertising on Twitter, for now, is based on that businesses use Twitter data on their use of the platform viewers to program and advertising screens combine with specific programs to launch advertising on TV and on Twitter.

However, not only for advertising serves Twitter. The series Hawaii Five-0 on CBS will, starting this week, so users can take the place of the director of the series. Fans of Hawaii Five-0 will choose the end of the program in real time. Viewers will the episode investigating the death of a teacher with three main suspects. As the plot progresses, users can vote who they think is the culprit through a hashtag in indicating their choice. Meanwhile, the production team of the series will analyze the vote immediately and will make it the most popular choice is issued on the screen.

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