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Tech
Entertainment
U.S. & World

RIM Renames the Company to BlackBerry and Unveils the New BB10

By on January 31, 2013

The company will adopt the name of its flagship product. One of the new models of the physical keyboard is dismissed.

The Canadian company Research In Motion (RIM) announced today in New York that has decided to change its name to BlackBerry for the launch event of their anticipated new operating system, BB10, which introduced the hand of two new “smartphones”, the Z10 and Q10.

The Z10 leaves behind the traditional BlackBerry keyboard with a 4.2-inch touchscreen, while the Q10 maintains that keyboard but also includes a smaller touchscreen as the CEO of the company, Thorsten Heins, scored its first smartphone with keys.

SEE ALSO: Sony Will Sell Its Headquarters by 1,100 Million

“To say that we have reinvented the company is not enough, today is a new day in the history of BlackBerry,” Heins said during the presentation of the BB10 busy in the Big Apple, which aired simultaneously in Toronto, London, Paris, Johannesburg and Dubai.

BlackBerry

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