Amazon’s Homepage Criticizes iPad Mini

By Luis Villacrez on October 29, 2012

Visit Amazon‘s homepage, and you’ll see how Amazon criticizes iPad mini featured prominently in their homepage as an ad — but it’s not what you think.

The eCommerce retailer is fighting against Apple‘s tiny tablet, comparing it with the Kindle Fire HD. The top of the ad displays a quote from Gizmodo, which portrays the iPad mini as a low quality overprice product:

“…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”

Below the quote, there is a bold headline reading, “Much More for Much Less” implies that consumers can get a better quality product for less money with the Kindle Fire HD than with the iPad mini.

Below that is a chart comparing the tablets’ specs, alongside a photo of the Kindle overlapping an iPad.

While the Kindle brags “stunning HD display with 30% more pixels than iPad mini,” 216 pixels per inch, the ability to watch HD movies and TV, dual stereo speakers and “ultra-fast MINI Wi-Fi,” the iPad has “standard definition, low-resolution display,” 163 pixels per inch, no HD movies or TV and a mono speaker, according to the ad.

The pricing: Amazon’s tablet is available for $199, while Apple’s offering costs $329,” the ad shows.

We are a little shock with the type of advertising amazon is doing. We are not saying is bad. What do you think of Amazon’s ad? Tell us in the comments below.